• How to Benchmark Your Website's User Experience Against Competitors

A user experience benchmark is key to achieving and retaining competitive edge against your competitors. Here we discuss the basics of why and how to create and run benchmarks to help you achieve this.

• Benchmarking Website UX Against Competitors

Benchmarking your website user experience (UX) against your competitors helps achieve that competitive edge. Here we show 4 key benchmark ideas to help you achieve this.

• Why Customers Leave Slow Sites

Website speed is considered as a primary cause of site abandonment, user frustration and unconverted online sales. Find out why and what can be done about it.

• First Input Delay

First Input Delay (FID) is a Google created metric designed to observe the responsiveness and interactivity of a web page as it is loaded on a device, such as a smart phone or laptop.

• Page Speed Metrics You Should Measure

With so many options available what are the best page speed metrics to measure? Here we review 6 of the top metrics to pay attention to and explain why each one is important to track.

• Cumulative Layout Shift

Cumulative Layout Shift (CLS) is a Google created metric designed to observe the visual stability of a web page as it is written into the visible area (viewport) of a device, such as a smart phone or laptop.

• The Marketers Hidden Advantage

While continually searching for competitive advantage, it is easy to overlook how important delivering fast online experiences is to the sales transaction. Here we discuss, why it is important and how focusing on fast downloading web page can improve business performance.

• Web Vitals: Impact on SEO

Why Web Vitals are important, what is their impact on SERPs and how to incorporate them into your search engine optimization (SEO) strategy.

• Total Blocking Time

Total Blocking Time (TBT) is a Google created metric designed to observe how quickly a webpage becomes responsive (usable) to the web page visitor.

• Largest Contentful Paint

Largest Contentful Paint (LCP) is a Google created metric designed to observe how quickly a web page loads and is useful to the web page visitor.

• What is Lighthouse

Understand what Google Lighthouse is and why it is important to understand how it can impact your web performance

• Web Vitals

Learn what Web Vitals are, how they can impact on your website and why they can be used to gain competitive advantage